The Law of Attraction- So Very Scientific

It’s not really what you say...

Psychologists have shown it takes between 90 seconds and 4 minutes to decide if you fancy someone.

Research has shown this has little to do with what is said, rather

• 55% is through body language
• 38% is the tone and speed of their voice
• Only 7% is through what they say 
  

What Makes You Fancy Someone?

Appearance could be another indicator of the quality of a person's genes. Research suggests that there are certain things we all look for - even if we don't know it.

Perfect Symmetry



It is thought that asymmetrical features are a sign of underlying genetic problems. Numerous studies in humans have shown that men in particular go for women with symmetrical faces. (This only solidifies the fact that men can be very very superficial)

The preference in women for symmetry is not quite so pronounced. Women are also looking for a man's ability to offer food and protection. This might not be indicated in their genes, but in their rank and status, for example. (Amen!)

The Hour-Glass Figure



Studies have shown that men prefer women with a waist to hip ratio of 0.7. You can calculate your own using this formula:

Waist Measurement ÷ Hip Measurement = Ratio.

This seems to apply whatever the woman's overall weight. A group of researchers even compared this ratio with the average ratio of Miss America winners over the years. It was exactly the same. This ratio would seem to make sense as an indicator of a woman's reproductive health.

Learn to Love Yourself

Have you noticed how many married couples look quite similar? Studies have shown that more than anything we prefer somebody who looks just like we do.

Research has uncovered that there is a correlation in couples between their:

• Lung volumes
• Middle finger lengths
• Ear lobe lengths
• Overall ear size
• Neck and wrist circumferences
• Metabolic rates

Mommy's Boys and Daddy's Girls?

The latest studies indicate that what people really, really want is a mate that looks like their parents. Women are after a man who is like their father and men want to be able to see their own mother in the woman of their dreams. (I'm not quite sure how to react to this, Oedipus Complex much?)

Despite a common perception that beauty standards vary widely around the world, studies have shown that people from diverse cultures tend to agree on which faces are hot and which are -not.

In fact, even infants prefer to look at attractive faces over non-attractive ones, which suggests that perceptions of beauty are fundamental and universal. 

Another major attractiveness booster is sexual dimorphism, i.e. having exaggerated feminine/masculine traits (e.g. small chin, full lips, large eyes, and high cheekbones in females, and small eyes, prominent eyebrow ridge, and wide jaw in males).

So if we were you guys, better start looking at your partners and start measuring right before or after (whichever suits you best) V-day!

If you don't have one yet, practice body language or have your achieve perfect symmetry with a cheek bronzer in an instant!

I hope you find this post quite useful in our quest to...

LIVE.LOVE.FASHIONABLY.

XOXO,
Erika and Marga

Special Thanks to: BBC for this interesting article.